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CEO Advisory

CEO Advisory

Brand Behaviour = Brand Credibility

More and more people want to feel morally good about the things they consume and like relevant brands to reflect their beliefs. These are key issues that I discuss in my writing and talks and were highlighted yet again by the recent high-profile, and highly controversial, Kaepernick/Nike advertising campaign. The...
CEO Advisory

How Inclusion Fuels Business

It may not be immediately obvious what the business case is for shifting toward inclusion, but the market opportunity is exponential. Consider the objects and tools around you: the adjustable chair at your desk, reading glasses, the touchscreen on your mobile device, your computer keyboard, email, flexible straws. All of...
My Office
CEO Advisory

5 Ways To Manage Change When Implementing New Software

Adopting new software can be intimidating. Organizations task their most talented problem-solvers with months of researching options, arranging demos, and maybe even designed some code themselves. Once the software selection phase is complete, attention shifts to implementation. While leadership eagerly anticipates its new investment’s promised results, the rest of an...
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