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Big Business

Big Business

Grow Your B2B Business by Expanding Sales to Existing Accounts

New isn’t always better. In the case of business growth, new accounts are good, but they’re not the easiest or most economical way to expand your enterprise technology company’s client roster. In fact, according to long-accepted marketing wisdom, acquiring one new customer is five times more costly than retaining an...
Big Business

CULTURE STARTS WITH YOU!

Culture can be such a difficult concept to define. It relates to people, purpose, and the organisation itself, and how they are all intertwined. However, I think one of the most useful ways to describe culture is this: it is what people do when no-one is watching! When I talk...
Big Business

Why risk is a pathway to opportunity

Risk can be an uncomfortable topic, as there are responsibilities associated and often significant consequences. As we’ve seen with COVID-19, many organisations were ill-prepared and this lack of foresight affected their response.  It is interesting, most people I have spoken with since the Pandemic began, shared they knew the potential,...
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