Big Business

Starbucks Corp. named Laxman Narasimhan its next chief executive officer (CEO). Narasimhan most recently served as chief executive officer of Reckitt Benckiser Group Plc, an Anglo-Dutch consumer goods company, which owns brands such as Dettol, Durex, Harpic, Lysol, and Veet. Narasimhan, 55, will join the coffee giant on October 1,...

As a CEO or C-level executive, you may feel that your biggest financial opportunity from your services with a new company may not be your cash compensation, base salary or bonus, but rather your equity package. There may be one or more of several reasons you feel you have a...

As the working world leans ever-more digital, cybersecurity needs to be at the top of every company’s concerns. Cybercrime is estimated to cost over $6 trillion a year currently. With the working world now heavily focused on work-from-home and hybrid working solutions, your employees have become one of the most...

The ability to understand others, commonly referred to as empathy, is a vital leadership skill that helps leaders understand and communicate with colleagues to move initiatives and projects forward. When there is a lack of empathy throughout an organization, people are often uncomfortable sharing new ideas, collaborating, and taking on...

At no point in human history have organizations around the world been more interested in developing diversity, equity, and inclusion (DE&I) programs than right now. While integrating underrepresented groups used to be a matter of public image and compliance in the past, it is now known that diverse teams perform...

The current state of the world economy has prompted many companies to concentrate on expanding into foreign markets. However, enterprises frequently encounter language barriers in their international operations, which can be challenging to overcome and, if handled poorly, cost businesses the chance to build a solid brand. The linguistic diversity...

Household staffing is a job of paramount trust. When you hire someone to look after your home, kids, and elders, you want the best people around your house.  Online reviews of a household staffing agency help you to decide the efficiency and trustworthiness of the company and its provided staff....

The world around us is in a phase of continuous transition, there is no dual thought that nothing can be construed to be final. In the context of the business world, during 2016, India was ranked 130th among the 189 countries indexed for ‘Ease of doing business’ by World Bank,...

Establishing a culture of adaptability might seem like a feat, but it is possible. Everything depends on your approach. If you understand your vision for the future, effectively relay it to your team, and keep the lines of communication open, your company will become more adaptable. Few people would argue...

First, I think it is appropriate to analyze the title. This dual-title, with the questioning/enigmatic wording, is the most suitable in our opinion to highlight today's topic. Our goal is to approach Communication and Marketing, not in the "traditional" way, i.e. as two separate parts/fields of product promotion. But through...