Big Business

Efficient communication is necessary for a company to attain its goals. As Ronn Torossian puts it, every company is conscious of the quality of its communication efforts toward reaching these desired objectives. Therefore, it becomes necessary for these companies to find ways to gauge the level and value of the...

Like it or not, a recession might be on the horizon, and companies are facing related risks. We can learn a lot about surviving a recession from the companies that thrived during the height of the pandemic. One of the biggest lessons? Software is the solution to reduce recession-related risks....

You can track many conversion rate metrics to improve your conversion rates. Some conversions are designed to result in a purchase, while others are meant to encourage the prospect to continue down the sales funnel. Conversion rates are critical to a business as it has been found that 70% of marketers will...

Today's consumers prefer to do business with environmentally aware companies. The good news is that adopting Earth-friendly practices is no longer a sacrifice.  Several consumers today are willing to pay more for eco-friendly, sustainable products from environmentally aware companies. Entrepreneur and climate activist Seth B. Taube offers five tips for...

Sometimes, being the leader isn’t the only role you want to have in your agency or organization. Maybe you’re interested in being the creative director, the chief copywriter, or the guru of account services. That’s not unusual. Most leaders have other talents that give them enjoyment. The freedom to play...

Did you know that 50% of businesses would not be able to operate without their office printer? With digital documentation on the rise, it may seem like the need for printed paper is a thing of the past, but for businesses in the auto, law, and finance fields, that is...

The recent extension of Xi Jinping’s term for another 5 years and the subsequent departure of pro-market political leaders has raised the specter that China‘s relationship with the West may be entering a new era of difficulty.  Because much of the consternation is painted in political tones, it is easy...

Short and Long-Term Reasons for IoT Temperature Sensor Use Across Industries: The ability to accurately and quickly track temperature data throughout the supply chain and logistics process affects the viability of many product types. Companies and entire industries rely on precise ranges of temperatures in order to deliver safe and effective...

Resource management is a process that all businesses should follow, but it's not always easy to do. Business owners and managers often find themselves with too many resources or insufficient. The key is finding the right balance between managing resources efficiently and providing enough time for employees to perform their...

Americans are accomplished at self-doubt when it comes to the progress of what our nation’s founders often referred to as a great experiment.  Over my career, I have listened to predictions of our loss of leadership as other countries or blocks of countries progressed.  From Japan to the Eurozone to...