Big Business

Temu (pronounced tee-moo) is a relatively new online marketplace based in Boston. It was launched in September 2022, and in a short period of time, it has gained a significant following. The e-commerce platform is known for its affordable, high-quality merchandise that aim to meet the diverse needs of its...

LinkedIn is a great way to build your professional network. You can meet people with similar interests and talk about projects or industry news. You can even attend networking events and exchange tips. Creating a quality professional network on LinkedIn requires some balance. When connecting with people, remember to be...

In a recent conversation with Jacki Kelley, CEO of Dentsu, Julie Roehm explored the impact that professional challenges can have on building a career in marketing while also struggling with work-life balance. Kelley opened up about her background and history working in a variety of agency settings.Through the exchange of...

This year has been challenging in many ways possible, and as we start to approach the tail-end of what would be considered a whirlwind of uphill battles, the outlook going into 2023 for business owners will require a mental and physical shift to ensure they succeed. Economic concerns remain high...

The Indian market is on a roll, with startup’s mushrooming and flourishing at an unfathomable rate, this has left big corporations pondering over what could be the secret concoction to their rolling success. The unicorns have hogged the limelight for quite some time, they are more like an overnight sensation,...

As increasing numbers of companies are requiring employees to return to the office for 3-5 days per week this fall, they’re running into the buzzsaw of what one of my clients called the “Four Horsemen of the Required Return to Office” - challenges with resistance, attrition, quiet quitting, and diversity....

Who am I trying to reach with a Strategic Communication project? The first step to starting a Strategic Communication project is to identify your audience. Who is your message intended for? Once you know who you are trying to reach, then you can create a targeted message that will be...

If you have ambitions to scale your digital business and become a leader in your field, it all starts with credibility. What is credibility? It's the ability to engender a sense of trust in your target audience and prove you are worth investing time, and hopefully money, in. Sounds like...

Confident individuals and teams who feel good about where they work, who they work with, and what they do, are one of many ingredients that supercharge a company culture that drives success. Do you wish your teams felt like they had the autonomy to make more decisions based on their...

Efficiency is what can be the difference between a company that grows and thrives in comparison to another one that stagnates. All the elements that we can add inside the business, which will enable it to function better, are a plus that will show at the end of the year...