Zoe Aitken

Zoe Aitken

Zoe Aitken is the Head of Consulting at leading behavioural science and innovation consultancy Inventium and has over 20 years’ experience helping organisations develop customer-centric growth strategies and innovation.

Zoe Aitken is an opinion columnist for the CEOWORLD magazine. You can follow her on LinkedIn.
Art And Culture

How to cultivate a growth mindset in your team

The word "pivot" has become one of the most overused buzzwords of the pandemic. We are all being forced to try new ways of doing things, both personally and professionally. (Just last week I was dyeing my Mum’s hair!) In a business context, we are all navigating new territory and are bound to experience...