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CEOWORLD magazine - Archive in Zoe Aitken

Zoe Aitken

Zoe Aitken

Zoe Aitken is an associate and freelance consultant at leading behavioral change and innovation consultancy Inventium and has over 20 years experience helping organizations develop customer-centric growth strategies and innovation.


Zoe Aitken is an Executive Council member at the CEOWORLD magazine. You can follow her on LinkedIn.
Zoe Aitken
CEO Insider

If You Have to Say You’re Customer-Centric, Are You Really?

"Customer-centricity" has become one of those buzzwords that appear in company values everywhere, often serving as a nod to being about more than just profit. But too often, it’s treated as a marketing tactic; a way to get customers to spend a little more, buy a little more, consume a...