Troy R. Underwood

Troy R. Underwood

Troy R. Underwood is an industry disruptor. Part technologist, part economist, and all innovator, he revolutionized the motor vehicle industry with the nation's first electronic title system for financial institutions, which was later sold for $106 million. His healthcare venture, benefitsCONNECT, innovated healthcare benefits administration and resulted in a highly successful acquisition. His new book is How to Launch Your Side Hustle: Start and Scale a Business with Minimal Capital. Troy R. Underwood is an opinion columnist for the CEOWORLD magazine. He can be found on Linkedin.
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C-Suite Advisory

The 4 Foundations of Startup Success

Entrepreneurship has its share of stumbling blocks. One all-too-common hurdle is admiring a successful business owner or brand and then holding your new idea to that same standard. A new business is like a little league baseball player. You might be good for your age, kid, but you just haven’t...