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Sunday, April 14, 2024
CEOWORLD magazine - Archive in Ruben Ugarte

Ruben Ugarte

Ruben Ugarte

Ruben Ugarte is founder of Practico Analytics, providing expertise in data analytics. He has worked with companies on five continents and in all company stages, helping them to use data to make higher quality decisions, boost performance, increase profitability, and make their teams world-class. His new book is The Data Mirage: Why Companies Fail to Actually Use Their Data (Business Expert Press, January 22, 2021). Ruben Ugarte is an opinion columnist for the CEOWORLD magazine. Follow him on Twitter or connect on LinkedIn.
CEO Agenda

Data-Driven Decision Making Is an Oxymoron. Here’s Why

Any executive’s choice to use data-driven decision making is admirable. On the surface, it’s the responsible approach to avoid making costly decisions — especially since executives can directly influence hundreds and thousands of people’s livelihoods. However, this paradigm can end up becoming a shackle that limits your team and company....