This article explores the pivotal role of technology and creativity in creating personalized narratives, utilizing advancements like AI, NFC, AR, and VR to deepen consumer connections. It will also discuss metrics marketers can use to measure engagement and what is ahead. Business and marketing are changing fast. Consumer expectations are...

Healthcare is moving away from the broad approach of the past and using technology to create more personalized experiences throughout care. It’s ushering in the newfound ability to deliver precise diagnoses and develop targeted therapies based on a factor inherent within everyone: differences in genes, health, lifestyles, environments, and more....

Corporate leaders are reevaluating their stance on AI, transitioning from skepticism to recognizing its necessity in business processes. A notable challenge is the integration of AI into corporate culture and operations, as evidenced by a survey showing only 9% of companies have an AI vision statement. The key to bridging...

The pursuit of innovation is never-ending in the rapidly evolving world of technology. The diverse talent pool, with a wide range of skills and perspectives, propels this sector into uncharted territory, solving complex problems, and, as a result, advancing society. However, the tech industry is frequently confronted with a recurring...

Despite the rise of chatbots and automated systems, customers markedly prefer human interaction. By offering a human touch, companies can foster customer loyalty and repeat business and build a stronger brand reputation. This human-centric approach is a step toward mending the disconnection spawned by the digital age. Our world has...

Adobe predicts that consumer spending during Cyber Week 2023 will reach $37.2 billion. To ensure your website can handle the increased holiday traffic and meet consumer expectations, you must prioritize several strategies. These include boosting your SEO efforts, conducting audits to improve conversion rates, and optimizing mobile performance. Consumers are...

There’s a plethora of data at our fingertips, but it can be challenging to use it effectively. Leaders must shift their mindsets to build more confidence in making data-driven decisions — and encourage their teams to do the same. In doing so, they will be empowered to harness the full...

SaaS platforms consolidate various business operations, enhancing efficiency and enabling data-driven insights. Because of this, many senior managers want to invest in SaaS tools to drive business success. But how do you navigate the expansive SaaS market and potential barriers to implementation? Software as a service has become a significant...

In the ever-evolving landscape of technology, the delicate balance between automation and human connection is crucial for businesses to succeed. Here, we share valuable insight on how to navigate this paradigm and offers advice for CIOs seeking to harness the power of both — including cultivating meaningful connections, ethical considerations...

Creating successful corporate events in the post-pandemic era looks slightly different. You must cater to diverse attendee personalities by ensuring meaningful connections. To ensure excellence, challenge your perceptions, personalize engagement through personas, and foster individualized networking opportunities. It’s no secret that events are back. Although they might not look the...