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Saturday, April 13, 2024
CEOWORLD magazine - Archive in Muffy Churches

Muffy Churches

Muffy Churches

Muffy Churches is the author of Coach Yourself, A 7-Step Guide to Personal Fulfilment (Love & Write Publishing). Born in the US and settled in Sydney, she works as executive coach, leadership trainer, speaker, author, and counsellor. She has extensive experience in inspiring and initiating positive behavioural change in clients around the world.
Education and Career

Inspire the ‘Shift’ by Selling Behavioural Change like a Product

The achievement of lasting change as a result of performance coaching can be an illusive beast that requires ample levels of employee motivation. Understandably, managers often shy away from coaching simply because of the enormous challenge involved in the ability to lead a discussion that will inspire employee willingness to...