Prof. Dr. Michael R. Czinkota

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Prof. Dr. Michael R. Czinkota

Prof. Michael R. Czinkota is an associate professor of marketing and international business in the McDonough School of Business at Georgetown University. He is also the chaired professor emeritus for internationam marketing at the University of Birmingham in the United Kingdom.

Dr. Czinkota is the former Deputy Assistant Secretary of Commerce in the United States Department of Commerce (1987-1989) and a former head of U.S. delegation for Organisation for Economic Co-operation and Development (OECD) Industry Committee in Paris (1987-1989). From 1986-1987, he was a Senior Advisor for Export Controls in the U.S. Department of Commerce.

Prof. Dr. Michael R. Czinkota is an opinion columnist for the CEOWORLD magazine. You can follow him on LinkedIn. For more information, visit the author’s website.

CEO Advisory

Marketing The Olympics VS. The Super Bowl: Some Key Differences

CEO AdvisoryProf. Dr. Michael R. Czinkota

The Super Bowl reached viewers around the world, but Olympic advertisers will be communicating with a much broader audience from diverse cultures who will bring with them a different set of interests and emotions. To persuade such a multicultural audience, advertising will need to seek commonalities of the mind and...

Education and Career

For your long-term success sponsor innovation and enter Asian markets

Education and CareerProf. Dr. Michael R. Czinkota

In a recent column in Marketing Management we explained the inevitability of the rest of the world catching up to us in business and technical expertise and why it is imperative that we increase the productivity of our innovation commercialization as a nation. We suggested nationwide innovation scholarships that create...

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