Melissa Houston

Melissa Houston is a Certified Professional Accountant (CPA) and a Financial Strategist for CEOs. Melissa helps successful business owners increase their profit margins, so they keep more money in their pocket and build their net worth. Melissa is the founder of The Business Society™ blog and is host of The Business Society™ podcast.

Melissa Houston is an opinion columnist for the CEOWORLD magazine. You can follow her on LinkedIn. For more information, visit the author’s website.

CEO Agenda

Why your business needs a CFO

CEO AgendaMelissa Houston

When you are in business you want to be sure that you have surrounded yourself with a qualified team that will help you reach your business goals. Traditional corporate structures lay a good foundation for the types of team members you will want to work with. When your business needs...

CEO Insider

The hottest finance trend in business today may be what your business needs

CEO InsiderMelissa Houston

Fractional Chief Financial Officers (CFO) are in high demand these days. A fractional CFO is a highly qualified business finance professional that your company can hire on a part-time basis. Small to medium-sized businesses are often at a disadvantage due to smaller budgets and not enough work to occupy a...

CEO Insights

The Importance Of A Public Relations Plan For Your Business

CEO InsightsMelissa Houston

Public relations (PR) is an important component to any business marketing plan. Typically, a marketing plan has three parts: marketing, advertising and PR. All three parts need to have a strategy that complements the other. The purpose of having a public relations plan is it helps you outline the key...

CEO Insights

How to take the value of your content further in business

CEO InsightsMelissa Houston

Marketing can get expensive: from paid advertising to costly outbound sales tactics, there are hundreds of ways businesses can build brand awareness. The truth is, every business wants organic reach, but how is that possible? It seems we all want results, and we want them now, but does the real...

CEOWORLD magazine

Melissa Houston

Why your business needs a CFO

The hottest finance trend in business today may be what your business needs

The Importance Of A Public Relations Plan For Your Business

How to take the value of your content further in business

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