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CEOWORLD magazine - Archive in Karla Jo Helms

Karla Jo Helms

Karla Jo Helms

Karla Jo Helms is the Chief Evangelist and Anti-PR(TM) Strategist for JOTO PR Disruptors(TM). Karla Jo learned firsthand how unforgiving business can be when millions of dollars are on the line—and how the control of public opinion often determines whether one company is happily chosen, or another is brutally rejected. Being an alumni of crisis management, Karla Jo has worked with litigation attorneys, private investigators and the media to help restore companies of goodwill back into the good graces of public opinion—Karla Jo operates on the ethic of getting it right the first time, not relying on second chances and doing what it takes to excel. Helms speaks globally on public relations, how the PR industry itself has lost its way and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.

Karla Jo Helms is an opinion columnist for the CEOWORLD magazine. You can follow her on LinkedIn.
Karla Jo Helms
CEO Advisory

Why Bother Forming Business Partnerships?

CEO AdvisoryKarla Jo Helms
What Are Business Partnerships? The business partnership. What exactly does that mean in a business sense? It’s a broad term, and a good way to define it in a professional setting would be: the relationships established between businesses or stakeholders for mutual growth. Or simply put, it’s relationship building and...