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Monday, October 22, 2018

Jason Kulpa

Jason Kulpa

Jason Kulpa is the CEO of UE.co, a provider of technology-enabled services, software, and customer acquisition solutions. UE.co offers cloud-based SaaS marketing technology and platforms that deliver qualified leads.
CEO Insider

Rebranding Could Be Just What Your Company Needs — Here’s How to Get It Right

Before 2010, Old Spice was languishing. The company wasn’t sizzling; it was fizzling. Its tired schtick and ho-hum advertising failed to attract Generation Xers, let alone the up-and-coming Millennials. Luckily, it had two secret weapons: Isaiah Mustafa and a rebranding plan. One revamped and re-energized digital advertisement was all Old...