James Macaulay

James Macaulay

James Macaulay is the co-author of Orchestrating Transformation: How to Deliver Winning Performance with a Connected Approach to Change. He is Senior Director, Customer Transformation at Cisco, and a visiting scholar at the Global Center for Digital Business Transformation, an IMD and Cisco initiative. James Macaulay is an opinion columnist for the CEOWORLD magazine.
Executive Education

Most Digital Transformations Fail, Here’s How to Change That

The vast majority of organizational change efforts fail. Estimates vary, but failure rates range from 60 to 80 percent and don’t seem to improve over time. And when it comes to digital transformations, recent research suggests that a paltry five percent meet or exceed expectations. Why? Because those tasked with...