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CEOWORLD magazine - Archive in Ethan Beute

Ethan Beute

Ethan Beute

Ethan Beute is Vice President of Marketing at BombBomb and, with coauthor Stephen Pacinelli, author of Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience (Wiley, April 2019). Ethan has collected and told personal video success stories in hundreds of blog posts, in dozens of webinars, podcasts, and stage presentations, and in countless conversations. Ethan is an opinion columnist for the CEOWORLD magazine.
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Stop Personalizing And Start Getting Personal

Companies are increasingly recognizing there’s no opting out when it comes to workplace communication. But scheduling, streamlining, or structuring static communication misses the point—because we, as human beings, are the point. Restoring human connectedness keeps us in sync with the people who matter most in our professional lives, and protects our mental and emotional...