In today's digital age, having a substantial online presence is crucial for any business seeking to thrive and grow. A website serves as a medium for showcasing your products or services and helps build credibility and trust with potential customers. However, building and upholding a website can be a daunting...

When you think of an organization and the processes, the buck usually stops on the CEO’s table. Recent happenings, especially the COVID-19 pandemic, have made this glaring. Only organizations that were primed for eventualities and whose CEOs have resilience as one of their important traits to handle tumultuous situations survived....

Were you interested in building an eCommerce Store in 2021? Shopify is one of the best and easiest platforms to lay the foundation. However, laying the foundation with Shopify is just the first step. Especially today, when the competition is cut-throat, and the business world is undergoing a crisis. That...

Although the world economies and employment rates reeled initially from the COVID-19 crisis, one area that remained strong in 2020 and should continue to do so in 2021 was eCommerce. According to Forbes, eCommerce in North America grew 129% year over year in April. One area of eCommerce that saw...

Consumer insights are the fuel for brands. Marketing strategies without guidance from actual customers rarely yield fruit. The first step is listening to conversations about your brand. Consumer insights help brands attract customers and boost brand image. What Are Consumer Insights?  Consumer insights are the holy grail of marketing. Every...

In this continually evolving market, it is essential to stay relevant to your customers and competitive enough for your rivals. As the world is becoming increasingly digital with every passing day, it is nothing but imperative for businesses to resort to technology for all their problems. This is where digital...