Dan Toma

Dan Toma

Dan Toma started his career in entrepreneurship with technology startups across the world. Together with his team at OUTCOME, he focuses on enterprise innovation transformation, specifically on the changes blue-chip organizations need to make to allow for new ventures to be built in a corporate setting. In this capacity, he worked with companies like Deutsche Telekom, DNB, Jaguar Land Rover, Bayer, John Deere, and Allianz. A big proponent of the ecosystem approach to innovation, Dan has also worked with various government bodies, in Asia and Europe, helping develop national innovation ecosystems and implement national innovation strategies.

Toma is the co-author of the new book Innovation Accounting: A Practical Guide for Measuring Your Innovation Ecosystem's Performance His first book, The Corporate Startup: How Established Companies Can Develop Successful Innovation Ecosystems, was the winner of the 2019 Golden Axiom Business Book Award and the and the 2018 Management Book of The Year Award for Innovation and Entrepreneurship by Chartered Management Institute and The British Library in 2018.

Dan Toma holds a dual degree MBA from Bradford University (UK) and TiasNimbas Business School (The Netherlands) while being certified lean startup acceleration specialist by Columbia University (USA) through the Lean Launchpad program. Dan was also featured on the Thinkers50 2020 Radar list of management thinkers to watch while also being a member of the World Economic Forum’s working group on accelerating digital transformation.


Dan Toma is an opinion columnist for the CEOWORLD magazine. You can follow him on LinkedIn. For more information, visit the author’s website.
Dan Toma
CEO Insider

Three Things CEO’s Need to do to Start Measuring Innovation

In a volatile world where the only certainty is the uncertainty, companies can no longer view innovation as a ‘nice to have’, but as a business imperative. A go-to vehicle for sustainable growth. For so long, innovation was seen more as an art form than a science yet, there is...