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CEOWORLD magazine - Archive in Colleen Callander

Colleen Callander

Colleen Callander

Colleen Callander is an award-winning former CEO of Sportsgirl, a keynote speaker, a board advisor, a best-selling author, the founder of Mentor Me Women, and a business consultant. Her wealth of knowledge and track record in building brands and establishing winning cultures have inspired and empowered people throughout her career.


Colleen Callander is an Executive Council member at the CEOWORLD magazine. You can follow her on LinkedIn, for more information, visit the author’s website CLICK HERE.
Colleen Callander
CEO Briefing

Brand Purpose: The Heartbeat of a Business

Throughout my career in the fashion retail industry, particularly during my 13 years as CEO of Sportsgirl and Sussan, I have always believed that a brand is more than the products it sells. A brand’s true power lies in its purpose; the reason it exists beyond profit. Purpose is what...
Colleen Callander & Shannah Kennedy
CEO Agenda

The Three Rules of Extraordinary Leadership

The mark of exceptional leadership lies in a person's unwavering dedication to a cause greater than themselves, their selflessness in serving others, their courage, integrity, and the ability to inspire greatness in those they lead. Great leaders have the power to motivate people to explore new horizons, to accomplish their...
CEO Insider

People With Passion And Purpose = Profit

Good leaders understand that people are their greatest asset.  Prioritising the needs and well-being of your people can have a remarkable impact on the organisation and your bottom line.  In this profit-driven world, we live in today, it’s no surprise that sales, margins, shareholder return and revenue is at the...
Big Business

CULTURE STARTS WITH YOU!

Culture can be such a difficult concept to define. It relates to people, purpose, and the organisation itself, and how they are all intertwined. However, I think one of the most useful ways to describe culture is this: it is what people do when no-one is watching! When I talk...
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