Carolyn Butler-Madden

Carolyn Butler-Madden

Carolyn Butler-Madden, author of two books on Social Purpose, “For Love & Money” and “Path To Purpose”, is a purpose specialist and a passionate speaker on this topic. As Chief Purpose Activist of her consultancy, The Cause Effect, she helps leaders define and embed purpose strategically into their business and brand to deliver meaningful impact - Profit with Purpose.


Carolyn Butler-Madden is an opinion columnist for the CEOWORLD magazine. You can follow her on LinkedIn. For more information, visit the author’s website.
CEO Insider

Why organisational purpose must lead from the top

The topic of purpose has been trending for long enough now, that the conversation has shifted from whether purpose is important, to ‘how’ an organisation discovers and embeds its purpose within the business. This begs the question, who should lead this work? Some might argue that this is the role...