Brad Cleveland

Brad Cleveland

Brad Cleveland is one of the world’s foremost experts in customer strategy and management. A sought-after consultant and speaker, he has worked in 45 states and over 60 countries for today’s customer experience trailblazers, including American Express, Apple, USAA, Google, and others. His new book is Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results.


Brad Cleveland is an opinion columnist for the CEOWORLD magazine. You can follow him on LinkedIn. For more information, visit the author’s website.
Brad Cleveland
C-Suite Lifestyle

5 Universal Customer Frustrations

Apple, the trillion-dollar tech giant, is also a giant in customer service. When my iPhone battery life began to diminish, I found myself on Apple’s online support pages, where I was quickly offered four options: bring the product into a store, send it in for repair (which I could schedule...