Bob Lisser

Bob Lisser

Bob Lisser is author of The Growth Advantage: A Business Blueprint For The Ultimate Competitive Edge. Lisser is founder and president of the consulting firm Growth Advantage.


Bob Lisser is an opinion columnist for the CEOWORLD magazine. Connect with him through LinkedIn.
Bob Lisser
Critical thinking

Building The Growth Advantage

The saying goes, “An unaimed arrow never misses.” As I travel the country, I find one consistent theme: most executives, managers, and employees are “unaimed,” meaning they don’t know their company’s Vital Goals or how they contribute to those goals. How do I know this? I ask. I’ve asked hundreds...