Arthur F. Carmazzi

Arthur F. Carmazzi

Arthur F. Carmazzi, Motivational Keynote Leadership Speaker, Founder of the Directive Communication™ Psychology, and Global Top 10 Leadership Guru.

As a Motivational Keynote Leadership Speaker, bestselling author and founder of the Directive Communication Psychology, Arthur’s brain clarity research and gamification methodologies have influenced the training and leadership development industry through his unique neuroscience and game-based psychological approaches to leadership and corporate culture transformation.

His innovative tools, assessments, and games, have a visible ROI on marketing conversion, engagement, productivity and effective behaviour modification. Research by Arthur Carmazzi on the genetic foundations of the brain’s Ambiguity Relief clarity getting processes have been the inspiration of the Colored Brain model used across multinationals in 52 countries.ra


Arthur F. Carmazzi is an opinion columnist for the CEOWORLD magazine. You can follow him on LinkedIn. For more information, visit the author’s website.
Arthur F. Carmazzi
Executive Insider

4 Reasons Why Gamification is the NEW Organizational Culture Transformation Strategy

First let’s Define “Work Gamification” - it is not about playing games, but in reinventing performance measurement and feedback systems to create positive motivation structures triggering and maintaining excitement and interest in applying personal talents and innovation for the achievement of organizational goals…and for people to enjoy it. Due to...