Andy Nairn

Andy Nairn

Andy Nairn is the founder of UK ad agency Lucky Generals and author of Go Luck Yourself: 40 ways to stack the odds in your brand’s favour.


Andy Nairn is an opinion columnist for the CEOWORLD magazine. You can follow him on LinkedIn.
Andy Nairn
C-Suite Agenda

7 ways to improve your company’s luck in 2022

‘Luck’ is a 4-letter word in Western business circles. At best, it’s seen as a taboo topic. At worst, it’s viewed as an insult. Faced with such ‘superstitious nonsense’, most leaders typically fall back on the comforting old adage that ‘There’s no such thing as luck: the harder you work,...