Peter Stern Steps into CEO Role at Peloton, Setting Vision for Growth and Innovation

Peloton Interactive, Inc. has announced the appointment of Peter Stern, a distinguished leader with extensive experience at major brands like Apple, Ford, and Time Warner Cable, as its new CEO and President, effective January 1, 2025. The company anticipates Stern’s appointment to its Board in the near future.

Board Chair Jay Hoag expressed the Board’s confidence in Stern’s potential to drive the company forward, emphasizing his strategic mindset and expertise in technology-driven growth. Stern, Hoag noted, possesses deep knowledge of the health and wellness industry and aligns with Peloton’s core values, including collaborative leadership and a commitment to action. Hoag added that the Board is optimistic about the future Stern will help shape for Peloton, its members, and stakeholders.

Peloton’s Board outlined several key qualities it sought in its next leader: familiarity with the brand, a passion for wellness, operational savvy in subscription-based businesses, and an innovative mindset. Stern, a Peloton member since 2016 and co-founder of Apple Fitness+, met all these criteria. His professional journey includes leadership across hardware, software, content, and services – essential areas for Peloton’s mission to deliver engaging, transformative fitness experiences.

Reflecting on his appointment, Stern shared his enthusiasm for the opportunity to contribute to Peloton’s growth. He expressed his commitment to promoting healthier lifestyles, partnering with Peloton’s leadership team, and connecting with the company’s valued instructors and team members. Stern also thanked the Board for entrusting him with this significant role, underscoring his dedication to enhancing the Peloton experience.

Jay Hoag also extended gratitude to Karen Boone and Chris Bruzzo, who served as Interim Co-CEOs and Co-Presidents, ensuring stability during the search process. With Stern’s arrival, Boone will continue as Interim CEO until the end of the year, while Bruzzo will transition back to his role as a Board member.

Peloton also released its first-quarter financial results for 2025. For more information, please visit Peloton’s investor relations website.

In addition to his new role at Peloton, Stern, 52, is currently President of Ford Integrated Services. His tenure at Ford has been marked by oversight of several subscription services and digital product teams. Before Ford, Stern served as Vice President of Services at Apple, where he directed various high-profile projects, including Apple TV+, iCloud, and Apple Fitness+. Stern’s background includes leadership positions in product and marketing at Apple and Time Warner Cable, along with an early career as a consultant with McKinsey & Co. Stern holds a JD from Yale Law School and a bachelor’s degree in Music and English from Harvard University.

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