IWSR Brings Dan Medlock as CFO: Charting a Course for Data-Driven Innovation

The International Wine and Spirits Record (IWSR) has made a significant move on its strategic chessboard. February 2024 marked the announcement of Dan Medlock as the new Chief Financial Officer of the London-based authority, succeeding Nadya Bentley, who held the position on an interim basis.

Julie Harris, CEO of IWSR, expressed enthusiasm about Medlock’s appointment, praising his track record in driving robust financial outcomes, instilling operational discipline, and showcasing inspirational leadership. For IWSR, poised at a pivotal growth juncture, these qualities are not just assets but necessities.

Medlock brings a wealth of experience to his new role, honed in the generative AI sector as Chief Financial & Operating Officer at Phrasee and as Finance Director at Streetbees, a consumer intelligence platform.

Medlock steps into his new role with a vision and eagerness that aligns with the company’s ambitious trajectory. His genuine excitement about contributing to the company’s future signals a period of robust growth and innovative strategies ahead for IWSR.

Medlock’s diverse background, blending tech, AI, and consumer intelligence, could usher in a new era of data-driven insights and innovations for IWSR. His expertise in these areas may catalyze the harnessing of AI and big data analytics, refining offerings and potentially introducing new products or services to the portfolio.

Under the leadership of Julie Harris and with Dan Medlock steering the financial helm, the IWSR team appears poised for an exciting phase of innovation and growth. Moreover, his appointment comes at a time when the beverage industry grapples with significant changes driven by shifting consumer preferences, sustainability concerns, and the digital revolution. Medlock’s experience in managing growth and operational efficiency will be crucial as IWSR expands its global footprint and adapts to evolving market dynamics.

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