Personetics Names Udi Ziv as CEO Amid Expansion Plans

Personetics, the AI-driven platform for personalized customer engagement, has announced Udi Ziv as its new CEO, succeeding co-founder David Sosna, who has led the company for 13 years.
The fintech, boasting a clientele of 135 million and serving over 130 financial institutions globally, is gearing up for further expansion under Ziv’s leadership, who aims to propel the company into a new era of rapid and extensive growth.
Employing AI technology, Personetics analyzes financial data in real-time across various customer touchpoints, extracting insights and forecasting financial behaviors. Its suite of solutions empowers institutions to anticipate customer needs, deliver actionable insights, and automate financial wellness initiatives.
Commenting on the leadership transition, outgoing CEO Sosna expressed confidence in Ziv’s ability to guide the company through its next phase of growth, citing his expertise in the target market and his track record in driving success in enterprise software ventures.
Ziv brings a wealth of CEO experience to his new role, having previously helmed Kissterra, Earnix, and Pontis. Furthermore, his tenure as president of NICE Systems and his role as general manager of small business solutions at SAP for over six years underscore his leadership acumen and deep understanding of enterprise software.
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