Swig Welcomes Bill Ayers in the Role of CFO

Swig has appointed Bill Ayers as Chief Financial Officer. Bringing more than two decades of experience in corporate finance and investment banking, Ayers held the position of Global VP of Finance at Black Diamond, a renowned provider of climbing and ski equipment. His leadership roles extend to notable positions at 1-800 Contacts, as well as significant contributions in the banking industry with HSBC and BMO Capital Markets.

As part of its expansion plan, Swig aims to open 25 corporate and 40 franchise stores by the end of the year, having already sold the rights to 500 units. Founded in 2010 in St. George, Swig has expanded to 61 locations across seven states.

Rian McCartan, CEO of Swig, expressed enthusiasm about Ayers joining the team, stating, “Bill is sharp and strategic. He’s a phenomenal find and will be a true asset to our team. Swig’s growth trajectory is not for the faint of heart, and we couldn’t be more thrilled to have someone who is not only highly skilled but an incredible fit for our fun and fast-paced culture.”

Ayers, commenting on his new role, said, “It’s an honor to join the Swig family. I’m looking forward to helping Swig enter its next chapter as it unlocks the franchise model, continues to ramp up corporate stores, and explores all the promising potential the brand has to offer. The team’s knowledge of the customized beverage industry is unparalleled. I’m truly energized to work alongside some of the most passionate, dedicated, competitive people I have ever met. It’s no wonder the Swig brand is so strong and the future so bright.”

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