Corinthia, an independent hotel enterprise, has enlisted Simon Casson as its new CEO, appointing him from his former role as the President of Europe, the Middle East, and Africa at Four Seasons. Set to assume his official duties in April, Casson will relocate from Dubai, where he was previously based with Four Seasons, to London.
Under the umbrella of a holding investment group, Corinthia Hotels oversees eight high-end establishments globally, with an additional eight in the developmental pipeline. Corinthia, predominantly owning its eight hotels, is transitioning to an asset-light model. In the fiscal results for the first half of 2023, the holding company outlines a growth strategy focused on management agreements. Notably, upcoming projects in Rome, New York, Doha, Riyadh, Maldives, and Bucharest are being funded predominantly by third parties.
In a LinkedIn post, Casson conveyed his intent to collaborate with the team in enhancing the company’s presence in the luxury segment and expanding the brand across key global markets. Noteworthy is Casson’s proficiency in brand expansion, demonstrated during his tenure at Four Seasons, where he joined in 1989 with 16 hotels and left in a period when the chain boasted over 120 hotels. His strategic focus on the Middle East led to successful launches in locations like Diriyah Gate, The Red Sea, and Sindalah, transforming Saudi Arabia into a significant growth market for Four Seasons.
Casson’s extensive career in the Middle East aligns with the region’s ambitions to expand its luxury hospitality sector. Notably, markets such as Doha and Riyadh have been actively investing in their hotel sectors, challenging Dubai’s long-standing dominance.
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