Mitchell & Ness, the renowned merchandise brand with vintage sports jerseys and apparel, has appointed Eli Kumekpor, formerly an executive at Jordan Brand, as its new CEO.
Having been acquired by Fanatics in 2022, a transaction that welcomed notable figures like Jay-Z, LeBron James, and Kevin Durant as investors, Mitchell & Ness is focused on expanding its collection of sports licensing rights. Collaborating with the NHL and MLB, the company seeks to embrace both nostalgia and contemporary athletes in its offerings.
Kumekpor, who brings his insights from his time with Nike, including his recent role as Global VP and GM for Jordan Brand’s men’s business, envisions an amplified emphasis on vintage allure and current sports culture. He is stepping in to replace former CEO Kevin Wulff, who joined Fanatics during the acquisition of Mitchell & Ness and has now opted for retirement.
Founded in 1904 in Philadelphia, Mitchell & Ness specializes in crafting and marketing throwback jerseys and apparel across a multitude of major sports leagues. Fanatics secured a majority stake of 75% in the company in a transaction valued at $250 million, while a 25% share was allocated to a group of celebrities and athletes like Jay-Z, LeBron James, Kevin Hart, and Kevin Durant.
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