Revealed: These are the most-followed Instagram accounts in the world, 2023

Lisa Brown, PhDMarch 14, 2023

Cristiano Ronaldo (Image courtesy: CEOWORLD magazine/FILE PHOTO.)

From Cristiano Ronaldo to Lionel Messi, Kylie Jenner, Kim Kardashian, and Ariana Grande, these are the most-followed Instagram accounts worldwide. Instagram itself has the most-followed profile in the world (boasting over 616 million followers). Cristiano Ronaldo, one of the most famous soccer players of all time, is the most-followed person on Instagram, the only human to break 500 million followers on Instagram. From Ronaldo’s rival on the pitch to Ronaldo’s rival on the ‘Gram, the Argentine footballer Lionel Messi is not far behind.

Selena Gomez surpasses Kylie Jenner: Selena Gomez has done it yet again. At the time of writing this article, the 30-year-old pop megastar is the most-followed woman on Instagram. The Rare Beauty founder has approximately 398 million followers on her official Instagram handle.

Wondering if your favorite celebs or sportsperson are on the list of most-followed people on Instagram? For your benefit, we’ve rounded up the 20 most-followed Instagram accounts in the world. And while you’re here, drop a follow for CEOWORLD magazine — every follow counts, right?

Instagram (@Instagram)
Followers: 616 million
Cristiano Ronaldo (@cristiano)
Followers: 560 million
Lionel Messi (@leomessi)
Followers: 440 million
Selena Gomez (@selenagomez)
Followers: 398 million
Kylie Jenner (@kyliejenner)
Followers: 381 million
Dwayne “The Rock” Johnson (@therock)
Followers: 368 million
Ariana Grande (@arianagrande)
Followers: 360 million
Kim Kardashian (@kimkardashian)
Followers: 348 million
Beyoncé Knowles (@beyonce)
Followers: 300 million
Khloé Kardashian (@khloekardashian)
Followers: 297 million
Justin Bieber (@justinbieber)
Followers: 281 million
Kendall Jenner (@kendalljenner)
Followers: 279 million
Nike (@nike)
Followers: 277 million
National Geographic (@natgeo)
Followers: 266 million
Taylor Swift (@taylorswift)
Followers: 249 million
Virat Kohli (@virat.kohli)
Followers: 240 million
Jennifer Lopez (@jlo)
Followers: 232 million
Kourtney Kardashian Barker (@kourtneykardash)
Followers: 215 million
Nicki Minaj (@nickiminaj)
Followers: 213 million
Neymar (@neymarjr)
Followers: 206 million

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License and Republishing: The views in this article are the author’s own and do not represent CEOWORLD magazine. No part of this material may be copied, shared, or published without the magazine’s prior written permission. For media queries, please contact: info@ceoworld.biz. © CEOWORLD magazine LTD

Lisa Brown, PhD

Lisa Brown, PhD in Political Journalism and Policy, is the opinion editor for News and Initiatives at CEOWORLD Magazine, where she oversees editorial content that bridges financial analysis, corporate leadership, and brand strategy. With over 13 years in business media and strategic communications, Lisa brings a rare combination of market insight and storytelling expertise. She began her career as a financial reporter in New York, covering Wall Street trends and corporate earnings, before moving into senior editorial roles for international business outlets. Lisa has also worked as a communications consultant for multinational companies, advising on investor relations, executive visibility, and crisis messaging.

At CEOWORLD, Lisa leads a global editorial team producing features on market trends, corporate governance, and strategic communications for CEOs, CFOs, and CMOs. Her work is recognized for blending analytical rigor with a deep understanding of brand reputation in the digital age. Lisa holds a degree in Business Journalism and an executive certificate in Global PR Strategy. She is a frequent speaker at leadership summits and has moderated panels on the intersection of finance and public perception. Dedicated to elevating the voices of women in business leadership, Lisa ensures CEOWORLD’s content empowers decision-makers with actionable insights and a strategic edge.

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