An exclusive interview with Sandro Mur, CEO of Bellabeat

I had the pleasure of chatting with Bellabeat CEO Sandro Mur earlier this week.

Q: What is your favorite part of being an entrepreneur?

Sandro Mur: I don’t have a favorite part of being an entrepreneur; it’s never easy to forge an unknown path. So I don’t have a favorite part yet, but what I can recognize is that being an entrepreneur is making me a better person. I can honestly say that it is teaching me new and improved ways of how to co-work and co-exist with other people each day.

Q: What is the main reason you decided to begin a company that focuses on the health needs of women?

Sandro Mur: My mother and my grandmother were business-oriented and progressive women. I grew up looking at them and later on thinking how women are so much more interesting and complex than us men in every way possible. It was also glaringly evident that women are much more neglected when it comes to tech products.

We decided to create a brand that develops tech-driven products focusing on the female user. We now have a whole ecosystem of connected products and digital experiences designed to help women track and improve their physical and mental health.

Although some of our products are technologically similar to competing products, our application, data processing algorithms, and product appearance are tailored to women’s health and lifestyle. The unique feature of our products is that they are completely tailored to the female user, which could mean as many as 4 billion women worldwide at some point. In addition, women are 75% more interested in technological products to monitor and improve health.

Q: What are some of the challenges that you have faced as a business owner? How did you handle them or overcome the hurdles?

Sandro Mur: I think that the biggest challenge is success and scalability. Success is built through so many parameters; there are many crossroads when building a business to make a solid decision and select a growth path. It can be challenging to choose just one field or direct path you need to focus on. Also, it is hard and seemingly impossible to be efficient on all fronts. What is most important at the beginning and during your journey is to choose a part of your company that you need to focus on, double down on that area, and make it work. For additional focus areas, it’s essential to have a strong team for various elements surrounding you. As a business owner, I always look at the big picture.

How do I handle or overcome those hurdles? I’m honest, and like many entrepreneurs, particularly in the face of recent worldwide supply chain developments, I’m still struggling with it—some days with more success and some days with less. However, the beauty of being an entrepreneur is that those days make our winning season much more beautiful when it occurs.

Q: What were the first two years like when you decided to launch Bellabeat?

Sandro Mur: The first two years of any business are really like a honeymoon phase. Everything is picture-perfect. Enthusiasm is at the top level, and so is your confidence. Once you start to dig into the operational phase,  is when you begin to see the in-depth picture. Being an integral part of a business takes a lot of work and dedication. Around the end of the two-year mark was when that adrenaline rush went down, all the insecurities and fears kicked in. That’s when I knew we were really in it. When it was real, since it’s been nothing but fast growth and each growth phase presents its own challenges; however, it’s an exciting journey.

Q: How is it working with a Co-Founder?

Sandro Mur: Having a co-founder is a balancing act. Two personalities and visions Coe together to create something genuinely terrific. I am lucky that my Co-Founder Urska Srśen has as much skin in the game as I do. We share the responsibilities. I can be sure that she is always working in my and our company’s best interest. We can both be sure that we are consistently choosing the best direction for our company.

Q: What are your responsibilities/roles in the business, and how do you split them with your Co-Founder?

Sandro Mur: I deal with financing, strategy, and growth, while co-founder Urška Sršen deals with design and products.

Q: Tell us a bit about obtaining financing for Bellabeat and what that process looked like

Sandro Mur: Bellabeat receives funds from income, technology licensing, and venture capital. We use those funds for faster growth and more inventory, while funds from income and licensing are used for technology and employees.

Q: Where do you see Bellabeat in 5 years?

Sandro Mur: In 5 years, I see Bellabeat as a prestigious wellness brand.

Q: Please include your age

Sandro Mur: 33

Bellabeat Ivy

1. It’s made specifically for women.
   So it’s very different in the fact that it’s the perfect piece of gift for a new mom, someone tracking their fertility, a new teen who has just gotten her period and is learning to track it, etc. It’s also great for women going through menopause to really get a handle on symptoms etc.
2. There is no other elegant smart bracelet.
   Bye-bye bulky wearables. it’s simply a gorgeous piece. When I wear mine I receive so many compliments. It feels like a luxe piece of jewelry.
3. It has such a wealth of wellness features that it’s superb for that gym/yoga obsessed or health-conscious girlfriend.

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