Creativity is the soul of fashion photography, and not everyone can do justice to it. Many people aim to venture into the industry and only a few of them become renowned for their skills and contribution. The fashion industry has been growing as fast as it could, which means it needs photographers who can cope with changing times and can produce creations of absolute quality. Mind you, being someone like that is not easy. Moreover, there will be many more like you who would want to secure a coveted place in the fashion industry. So, you will have to work doubly hard to carve a place in this industry.
There is no easy way of gaining success. Diligence, hard work, and commitment are inseparable, but it becomes equally important whether you are doing them right. In this post, I will cover those areas where you should channelize your energy so that you can realize the dream of becoming a successful fashion photographer one day. Here are 6 things to keep a note of.
- Never skip the basics
It is quite common to find amateur photographers who jump straight onto photography without investing their time into learning the basics. Study the basics of photography so that you have theoretical knowledge about what constitutes the world of photography. Once you are informed about these basics, you will be well-placed to apply your knowledge in practicality.
- Make fashion magazines your companions
To understand fashion, you must read fashion. Fashion magazines are perfect for understanding the fashion industry from the point of view of a photographer. These magazines come with many pictures taken by reputed photographers, and you can study these pictures in great detail. A thorough analysis will inform you about various styles of fashion photography that you can work on while honing your own skills. Also, magazines often cover interviews with acclaimed photographers, which could be a great source of knowledge.
- Social Media
A fashion photographer must have a social media presence. Today, the Internet has offered us an opportunity to explore the world and promote our creations from anywhere to anywhere. You just need an account on social media websites, and you are instantly connected to the world. Fashion photographers, whether amateur or professional, know the potential of social media to transform careers. You should consider creating such an account and posting your creations regularly to increase traffic. Follow established photographers on these channels and learn from their pictures. The more active you are on social media, the more strongly connected you will be with the world.
I cannot stress enough about the importance of networking in the fashion industry. You might be present on all possible social media websites but lacking initiatives to connect actively will push your account into oblivion. In the industry, you need referrals and collaborations to accentuate your growth and reputation. You should attend parties, workshops, seminars, fashion shows, and other celebrity events where you can meet people. Hand over your business cards whenever you get the opportunity. The more you network, the more will people know about you; the more people know about you, the more referrals you will get. You can expand and strengthen your empire only when you are visible to the industry. To stand out, you must hustle.
- Do not copy
Imitation is an object of disdain in the industry. Your creativity should bring fresh air into the corridors of the industry. It is alright to seek inspiration but translating inspiration into blind imitation will not take you any farther than where you are. Focus your energy on developing your own style. Your style should be your identity. Mind you, this takes a lot of time and practice. Also, patience, which is a virtue so rarely found. As they say, you do you. Your style should reflect your vision, not someone else’s. Make it personal.
- Find good internships/work
While there are many self-made photographers in the industry, you should not shy away from learning from great masters. Develop a good portfolio and apply to internships or work under reputed fashion photographers or houses. Under their guidance, you will be exposed to better equipment, a better set of skills to work on, more skilled associates to work with, lessons drawn from your mentor’s years of experience. Organizational experience does a lot in giving you an idea of what constitutes the world of fashion photography and how you should go about it.
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