The virtual world has become a favorite hangout place for students, academicians, CEOs, CFOs, CIOs, senior management executives, business leaders, and high net worth individuals worldwide. They have become a part of a massive discourse that is happening on platforms called blogs. Blogs are shorter articles that summarize a point of view or provide a detailed description of a subject-matter. Unlike research papers that are often available on websites with paid subscriptions, blogs are generally freely available and ensure that everyone can participate.
CEO or executives blogs, expectedly, are quite popular these days. Every day a new blogging platform is emerging and offering a stage to disseminate information. It is not possible to write extensive research papers all the time and one might want to express views on a topic in a shorter piece—hence, the popularity of CEO or executives blogs. However, one must not think that any quality of blog would do. Of course, you will find all types of good and bad blogs, but if you want to establish a stimulating discourse, you need to pay attention to how you write the blog.
I may have a few tips to offer as to how to go about CEO or executives blogging. Read along and you will know what you should be doing.
- Choose the Right Blog
Yes, if you wish your executive opinions to gain attention and engagement, then you have to choose a platform where qualitative discourse occurs. There are a plethora of blogging platforms but only a few of them are well-recognized. Writing for these blogs would mean high standards of publication. But, this is a good thing because this will make you work doubly hard on your blog. For law students, I could recommend blogs such as Kluwer Arbitration Law Blog and The Crime Report. There should be many regional hits as well. For example, in India, websites such as LiveLaw and Bar&Bench are regarded as reputed platforms for blogs.
- Narrow Your Focus
When I say “narrow your focus”, I do not mean to say that you do not indulge in analytical writing. My intention here is to tell you that you do not have too much room to write in a blog because a blog usually runs for 1000-2000 words; ideally, it should not breach the 1500 mark. Of course, different blogging platforms may stipulate different limits, but the above is the general case. With these limitations, you cannot write everything that exists regarding a topic. You should narrow your focus to a particular aspect of the topic so that you can elucidate it neatly and coherently. Tryig to push in everything in a single blog would impact the quality of your blog.
- Give Credit to The Sources
Just because you are blogging does not mean you can take referencing casually. Of course, you are not generally expected to follow a particular form of citation format so long as the citation is uniform. However, you are still expected to inform the readers about the sources of your information. A blog is usually not as loaded with references as a typical research paper so do not try to over-clothe your blog with citations. But, make sure you credit those who should be credited.
Your aim should be to write concisely. This means you will have to do away with explaining a lot of things in your blog. Technical words need not necessarily be explained and you may want to hyperlink those words with those webpages where proper explanations to those words have been given. The same method can be used to lead the reader to a source of information. For example, when you are citing statistical data, you should hyperlink the data with the webpage where the data has been mentioned. A hyperlink is the easiest way to add substance to your blog without having to add extra words. This keeps your blog super neat and well-connected to sources of information.
- The Keywords Matter
There are millions of blog articles on the Internet, which means it will take more than just writing an informative article for readers to notice of your work. You will have to direct your attention to SEO.
SEO stands for Search Engine Optimization that is the practice of increasing the traffic to your webpage. You would want more and more readers to check out your article so SEO is indispensable. How to go about it? Identify the main keywords in your blog which are most likely to be searched on the search engine and use those keywords throughout the blog. Do not overdo this of course. However, make sure you have used those keywords in the commencing and concluding paragraphs of your blog.
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