Who Are The 50 Most Influential Chief Marketing Officers (CMOs) In The World For 2017?

Unsurprisingly, Keith Weed, chief marketing and communications officer for Unilever is No. 1 in this year’s ranking of the world’s most influential Chief Marketing Officers (CMOs), from Forbes in partnership with LinkedIn and Sprinklr. Antonio Lucio, CMO of HP took the 2nd spot, and third spot went to Apple SVP of Worldwide Marketing Phil Schiller.

Linda Boff, Chief Marketing Officer of General Electric, ranked as the fourth most influential head marketer, followed by Leslie Berland of Twitter, Marc Mathieu of Samsung Electronics America, and Ford’s Musa Tariq.

A third of the Chief Marketing Officers (CMOs) are women, including 3 out of the top 10 spots — 45 out of 50 Chief Marketing Officers (CMOs) were active on Twitter —- 49 out of 50 Chief Marketing Officers (CMOs) were on LinkedIn.

The era of the CMO has arrived.

The Top 50 Most Influential Chief Marketing Officers (CMOs) In The World For 2017

1. Keith Weed, Unilever
2. Antonio Lucio, HP Inc.
3. Phil Schiller, Apple
4. Linda Boff, GE
5. Leslie Berland, Twitter
6. Marc Mathieu, Samsung Electronics America
7. Musa Tariq, Ford Motor Company
8. Jonathan Mildenhall, Airbnb
9. Raja Rajamannar, Mastercard
10. Karen Walker, Cisco
11. Chris Capossela, Microsoft
12. David Edelman, Aetna
13. Jeremy Burton, Dell EMC
14. Ann Lewnes, Adobe
15. Maggie Chan Jones, SAP
16. Julie Woods-Moss, Tata Communications
17. Magali Noé, CNP Assurances
18. Seth Farbman, Spotify
19. Kristin Lemkau, JPMorgan Chase
20. Matt Preschern, HCL Technologies
21. Gary Briggs, Facebook
22. David Roman, Lenovo
23. Marisa Thalberg, Taco Bell
24. Diana O’Brien, Deloitte
25. Kelly Bennett, Netflix
26. Monika Schulze, Zurich Insurance Group
27. Keith Moor, Santander UK
28. Shannon Stubo, LinkedIn
29. Dean Evans, Hyundai Motor America
30. Andrew Sherrard, T-Mobile USA
31. Patrick Adams, PayPal
32. Maryam Banikarim, Hyatt Hotels Corporation
33. Terrance Williams, Nationwide
34. Amélie Oudéa-Castera, AXA
35. Mark Crumpacker, Chipotle Mexican Grill
36. Michelle Peluso, IBM
37. Roxanne Taylor, Accenture
38. Steven Fund, Intel Corporation
39. Dawn Hudson, NFL
40. Alex Asnovich, Hikvision USA
41. Diego Scotti, Verizon
42. Chris Bruzzo, Electronic Arts
43. John Miller, NBC Olympics
44. Rick Gomez, Target
45. Alan Gershenhorn, UPS
46. Chris Leong, Schneider Electric
47. Tony Rogers, Walmart US
48. Nuno Teles, Heineken USA
49. Tim Mapes, Delta Air Lines
50. Jack Hollis, Toyota Motor North America

The 50 Most Influential CMOs In The World 2017 Infographic