C-Suite Agenda

How To Calculate Your Return On Social Media Investments (Social-Media ROI)?

In the wake of the social Media evolution and revolution of recent years, corporate world is still trying to figure Out their return on social media investments (Social-Media ROI).

It’s one thing to have ideas and concepts, but they want to know if their LinkedIn, Facebook, and Twitter marketing campaigns are actually delivering a WOW customer service.

I’ve done a lot of research on what could be the best Enterprise-Grade Tools — social CRM, social media monitoring, media engagement, social intelligence, and enterprise listening platforms?

Here is the list in no particular order:

1) Expion’s Marketing Insights : It  allows companies to integrate multiple social activity streams in real-time to create highly visual analytic reports. Discover patterns, breakouts and trends to optimize your social media marketing efforts.

2) Gremln  – Gremln’s Enterprise Solutions yield viewable, measurable results. Perfect for large teams that need to work together on common social media marketing and engagement goals.  From message management and customer engagement to social analytics and education, Gremln’s unique feature set is specifically designed to help you master the social media marketing landscape.
3) SimplyMeasured  – SimplyMeasured is one of the best tool for social media reporting, but quite pricey — $2,500/month.

4) SproutSocial  – Sprout is a scalable social solution built for teams, it incredibly efficient to engage with customers across multiple social channels.
5) Sysomos –  Comprehensive real-time monitoring dashboard to collect all relevant online conversations to gain insights with detailed metrics and intuitive graphics.
Please share your favorite social media monitoring tool. If you think, i should add a tool — please email me at info@ceoworld.biz

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Prof. Dr. Amarendra Bhushan Dhiraj
Prof. Dr. Amarendra Bhushan Dhiraj is a media and technology executive, macro-economist, strategic thinker, chair, and chief executive officer of the CEOWORLD magazine, one of the world’s most influential and recognized global news publications. Under Dr. Amarendra's leadership, CEOWORLD magazine has become the world's most iconic news organization, whose rigorous reporting and unsurpassed storytelling connect with millions of business leaders daily. Additionally, he serves as the chair and founding member of the CEOWORLD magazine’s Inclusion Advisory Board.

In his current role, he counsels and collaborates with c-suite executives of large multinational corporations, helping them drive change in their companies to improve their competitiveness. Dr. Amarendra has extensive experience in serving on numerous boards. He leads and supports a globally dispersed team of columnists, correspondents, editors, journalists, reporters, researchers, and industry analysts.

He received his Ph.D. in Finance and Banking from the European Global School, Paris, France. He also received his Doctoral Degree in Chartered Accountancy from the European International University Paris, France, and a Doctorate in Business Administration from Kyiv National University of Technologies and Design (KNUTD), Ukraine. He earned his Master of Business Administration degree in Finance and his master’s degree in Chartered Accountancy (CA) from European Global School Paris. Dr. Amarendra also holds a Master of Business Administration degree in International Relations and Affairs from the American University of Athens, Alabama, United States.

As CEO, he transformed the CEOWORLD magazine into a highly efficient, digital-first, profitable enterprise. Today, CEOWORLD magazine is a standard bearer for modern responsible journalism. Dr. Amarendra retains a strong desire to continuously improve his skills and abilities and believes that the first step to being a true leader is to inspire others to lead with you.

Prof. Dr. Amarendra Bhushan Dhiraj is the CHAIR, CEO, AND EDITORIAL DIRECTOR of the CEOWORLD magazine. Connect with him through LinkedIn.