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Friday, November 8, 2024

Special Reports

Lifestyle and TravelSpecial Reports

Cracking the Code: What Pew Research Finds and How to Engage Gen Z in Today’s Media Landscape

Young people aged 12-27, known for their vibrant energy and significant spending power, represent a unique challenge for public relations experts who rely on traditional media strategies to capture their attention. According to Pew Research, nearly half of TikTok users under 30 turn to the platform regularly for news and...
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