Focusing on customer acquisition over customer retention is like throwing a party and making beautiful, edible, perfumed invitations but then forgetting to buy any refreshments or snacks for guests to enjoy at the main event.  After acquisition, your customers are most inclined to jump ship if you fail to impress....

Before I started my career in marketing, I would begin my day reading newspapers and watching “Today,” the morning news program on NBC. Obviously dating myself, this was during the years it was hosted by Jane Pauley and Bryant Gumbel. While my schedule and my news-gathering habits have changed quite...

It's not surprising that San Jose topped Indeed's list as the number one city in the U.S. for job seekers in 2018. Overall, Californian cities dominated the ranking with a whopping five cities from the Golden State among the top ten. Perhaps surprisingly, New York - The Big Apple -...

China is for several reasons back in the limelight where the trade dispute with the U.S. is just one of many dimensions. Many around the world were surprised when China's leader Xi Jinping was appointed as president until he decides to step down from the position. The political change has...

What is TPP11? TPP11 (also known as CPTPP or TPP) is the Comprehensive and Progressive Agreement for Trans-Pacific Partnership. It is coming soon with 11 members: Australia, Brunei, Canada, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore, and Vietnam. This is poised to be the most important trade agreement in...

Few companies realize the extent to which their business strategies depend on data — until it’s too late. Think about it like a road trip. The business strategy tells you where to start, which route to take, and the destination. The data strategy tells you the condition of your vehicle,...

Facebook hasn’t exactly had the best 2018 so far. As a direct result of the Cambridge Analytica scandal, the Silicon Valley giant’s share price, which had been stagnating for months, fell off a cliff. Since then, the bad press hasn’t eased up, as the inner workings of the company were...

Confidence in emerging leadership has reached record-low numbers among businesses. Per Corporate Executive Board intel, 87 percent of firms aren’t confident in their up-and-coming star performers. Why the waning trust in rising talent? Perhaps well-meaning executive teams are barking up the wrong tree. After all, some of the best movers and...

The Microsoft founder Bill Gates and actor-turned-humanitarian Angelina Jolie are the world’s most admired people, according to a YouGov study. The 2018 list features 20 men and 20 women, all of whom are chosen as a result of online interviews with more than 37,000 people in 35 countries. Following on...