Gen Z Expected to Experience the Fastest Growth in Spending Power Surpassing Baby Boomer by 2029
Gen Z, those born between 1997 and 2012, is poised to become the wealthiest generation ever, according to NielsenIQ's recent "Spend Z" report. The report projects that Gen Z will experience the fastest growth in spending power, expected to reach $12 trillion by 2030, surpassing baby boomer spending by 2029....