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archiveVice Chairwoman Insider

CEO Perspectives

Reimagining PR and Marketing through Context-Based Market Research with Jaroslav Kaplan

The entrepreneurship world is full of secrets, and sometimes the road to success can be hard. This is why books like Business Incognita: how to expand the boundaries of entrepreneurial thinking, by Jaroslav Kaplan, become essential, especially when one is trying to sell a product or service. Being an expert...
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