archiveShadow Director Insider

Do bosses trust employees to be productive when working out of the office?  Microsoft released a new study, where it found that 85% of leaders say that the “shift to hybrid work has made it challenging to have confidence that employees are being productive.” More concretely, 49% of managers of...

The latest wave of economic headlines is enough to make any CFO run for cover. Elevated inflation, ongoing supply chain headaches, potential employee layoffs, rising energy prices and the biggest interest rate hike since 1994 all point toward a very bumpy future for growing companies. The textbook reaction involves activating...

Recent IT and technology advancements such as cloud computing and storage allow business owners access to unlimited IT capacity, which is impossible with hard storage methods. As IT systems become more complex, the continued optimization of cloud services will allow these companies to scale faster, be more flexible, and accelerate...

It’s so easy to get caught up in the day to day of life that we forget to prioritise self-care.  One of the main reasons self-care is so critical is because when we look after ourselves, we are far better equipped to cope when life doesn’t go quite as we...

I have always wondered if a person is born a leader or becomes one. The answer is complex, but putting it in a nutshell, it mostly depends on the characteristics that a person has inherited, the ones built over time, and other skills. Emotional intelligence is one of the most...

How to meet the trends of quiet quitting and the great resignation? Unless you are living under a rock, you have probably read about the trends of quiet quitting and the great resignation. As someone who has been a traditional corporate employee before the pandemic, a self-employed consultant, a remote...

These days, companies are rushing to push more of their customer contacts to digital channels. That’s because the benefit of embedding digital support tools, such as SMS, chat and assisted AI, into the overall customer experience (CX) is clear. These tools help companies boost customer satisfaction by giving agents the...

In the fast-paced digital economy, business owners and entrepreneurs are constantly working on fine-tuning their business model to help reflect their position in a highly competitive market, while ensuring sustainable growth. The online transition means that businesses are constantly competing head-to-head with competitors for a pool of consumers that are...

According to Ronn Torossian, to get the most out of video marketing, companies have to know which platform they need to utilize to distribute their video content. However, with most platforms starting to pivot toward video content these days, it's not always easy for companies to figure out which platform...

First, I think it is appropriate to analyze the title. This dual-title, with the questioning/enigmatic wording, is the most suitable in our opinion to highlight today's topic. Our goal is to approach Communication and Marketing, not in the "traditional" way, i.e. as two separate parts/fields of product promotion. But through...