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CEO Opinions

Maserati’s Sales Slump: A Marketing Challenge, Not a Product Problem According to Stellantis CEO

Maserati’s parent company, Stellantis, recently released its half-year report, revealing troubling numbers for the luxury carmaker. Customer deliveries dropped dramatically, plummeting from 15,300 units in the first half of 2023 to just 6,500 by June 2024. According to Stellantis CEO Carlos Tavares, the issue lies not with the cars themselves...
Romain Carrere, CEO at the Aura Blockchain Consortium (Aura)
CEO Advisory

Twinning luxury

The idea of a digital twin (or, passport,) fits very well with scarcity. As humans, we have always admired the fine craft of a maestro, like a watchmaker, a jeweler and a leather artisan, let alone the creative hand of a couturier. And, yet, gray and counterfeit products infest our...
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