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CEOWORLD magazine - Hectomillionaire Insider

Rashodkhon Nasirov
CEO Spotlight

Adaptation over standardization: How Rashodkhon Nasirov’s localization strategy doubled product value in Middle East markets

Award-winning marketing executive reveals approach to market-specific product development that transformed declining categories into double-digit growth.  What happens when a global chocolate brand enters a market where sweetness preferences differ dramatically? Or when a Western dairy product launches in a region with entirely different consumption patterns? The answer many multinational...
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