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CEO Perspectives

What Every CEO Needs to Understand About Status Quo Bias

Leaders can make thousands of decisions in a single day that affect everyone in their organizations. Unfortunately, status quo bias can interfere with your ability to make the best choices. To overcome status quo bias, you must understand what causes it. Then, you can implement the following strategies to ensure...
CEO Insights

The contribution of Data Analytics

Data analytics can help organizations do everything from tailoring a marketing pitch for a single customer, to identifying and mitigating risks for their businesses. Data analytics ranges from processing simple routine tasks to complex behavioral analysis and predictive modeling. Simplifying Organizational Sales and Marketing Strategies Organizations use data analytics to...
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