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archiveChief Process Officer Insider

CEOWORLD magazine - Chief Process Officer Insider

Mark Peters
CEO Explainers

Fix Our Talent Shortage by Moving Beyond the Blame Game

Employers are quick to blame talent problems on others. They say: “People are lazy. They don’t want to come to work.” Or, “Look at what schools are turning out these days. I hired a high school kid. He doesn’t know anything.” What’s surprising about this mindset is that we are...
Rashodkhon Nasirov
CEO Spotlight

Adaptation over standardization: How Rashodkhon Nasirov’s localization strategy doubled product value in Middle East markets

Award-winning marketing executive reveals approach to market-specific product development that transformed declining categories into double-digit growth.  What happens when a global chocolate brand enters a market where sweetness preferences differ dramatically? Or when a Western dairy product launches in a region with entirely different consumption patterns? The answer many multinational...
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