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archiveChief Engineering Officer Insider

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Kitty Lu
CEO Insider

The biggest barriers Chinese brands face right now in the U.S.

Chinese and broader Asian brands entering the U.S. encounter a series of structural and cultural challenges: Brand Interpretation & Naming: Popular Chinese names often don’t translate well abroad. Brands need to adapt their names, so U.S. consumers understand what they sell (eg. A good example is 沪上阿姨 (Hu Shang Ayi),...
Pat Alacqua
CEO Insider

Why Strategy Dies After the Meeting

When some of the best strategies fail, it’s not because they were bad ideas. They failed because leaders assumed they were understood. The meeting ends. Heads nod. Action items are assigned. But when the team steps into execution, something else happens. The energy fades. The focus blurs. The traction never...
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