archiveChief Communications Officer Insider

“Why are we all here?” asked Dan, the CMO of the multinational pharmaceutical company for which I was consulting. We all looked at one another—marketers, creatives, strategists, and brand managers. Then Dan looked at me, expecting a response, and then everyone looked at me. “To conceive an impactful marketing idea...

“The problem is nobody likes you!” I was stunned early in my career when an executive coach sat me down and gave me the bombshell news. As VP of Sales I was proud of my team. We’d consistently achieved double-digit growth, quarter after quarter, for several years. We’d exceeded all...

The 2022 Crypto Crash was a wake-up call for many. It was primarily a jolt to those investors who were in the market for quick money and didn't anticipate the dramatic nature of the crypto universe. That being said, hope remains as many continue to pin their resources in many...

Claire has been in her role for 5 years. She is an expert executor who is highly valued by her manager and many others in the organization who rely on her expertise. Yet, Claire is frustrated that she isn’t getting promoted.  She would like to step up to the next...

In this article, you will find ten of the oldest companies in India. These companies have been operating for more than 100 years. The data comes from the Hurun Research Institute, 2021 Burgundy Private Hurun India 500. Forbes & Company The company's operation started in 1767 in India by John...

Mykonos island in the Cyclades in Greece is known all over the world. It is like saying Ibiza or Maldives. The international elite arrives here every summer to spend some days gazing at the Aegean Sea and enjoying some of the most magnificent nights. The visitors are mainly from the...

In this article, you will find some of the oldest companies in Greece, their history, and their products. Achaia Clauss In 1861, Gustav Clauss from Bavaria, visiting Patras to work there, had the vision of cultivating a vineyard in the region. As a result, he established a winemaking company and...

Running a business in the beauty industry can be challenging because customers come with many expectations. The ads they see on TV and the hope that they can improve their appearance make them come to the institutes with too high expectations. The spas try to come up with what clients...

Though it’s certain to arrive, the future of the metaverse won’t be what most people expect. “Virtual” is not the best way to describe it; instead, mixing the virtual world with reality will be the most viable way for the metaverse to provide value. If you were to believe all...

In 2018, Montenegro launched its Citizenship by Investment (CBI) program. Known as the Special Investment Program, the program intends to offer opportunities to foreign High Net Worth Individuals (HNWIs) to acquire Montenegrin citizenship through certain investments. The program has been tailored to provide maximum benefits within a short period and...