archiveChief Commercial Officer Insider

Being a mother means being “on the clock” 24/7, 365 days per year. In many ways, being in a leadership role can sometimes feel the same way. Each day brings on a new set of challenges, and sometimes there is no telling what those challenges will be, when they will...

James Watt and the leadership team at BrewDog have plans to open a £12M eco-friendly brewing facility. This bio-energy plant will fuel the production of 176M pints of craft beer per year and reduce carbon emissions by 7,500 tonnes.  The plant will be located at BrewDog’s Ellon base, where the...

Spanish-American clinical research executive Juan de Borbón resides in the United States. He has vast experience running nearly 2000 clinical trials in various therapeutic fields. These include cancer, nephrology, hepatology, infectious illness (Covid-19, Ebola, Marburg, Influenza, HIV, Hepatitis), and neurology. Juan de Borbón has been inspiring and motivating the clinical...

Over the last decade, there has been a sharp increase in the expectation for leaders to use data to guide their decision making. Data is a useful resource in our organisations because it helps us understand how we are performing, where things are going well, and where we should focus...

So, do we really hate each other? Okay, hate is a strong word, but why aren’t we always supportive of our colleague's success? Especially the ones who are similar to us? I’m not sure if you can relate, but using women as the example (since this is my experience), I...

Strategic Communication is a process that organizations use to intentionally manage the relationships between them and their key publics. The goal of Strategic Communication is to influence how these publics think, feel, and behave toward the organization and its mission. Organizations use a variety of communication strategies to achieve their...

Ensuring employees have access to quality information is essential for any organization. An effective information management plan ensures employees have the correct information to do their jobs and meet the demands of their responsibilities. In short, information management is about the individuals (workers, customers,...) empowered with knowledge and actions via...

When you have a very good idea, (and you need someone to approve it or endorse it), have you ever found yourself feeling incredibly frustrated because the person you are trying to persuade just doesn’t seem that interested in listening to you? Under these circumstances there’s no way they are...

What is the halo effect? How can it affect people? How much is it likely to distort reality? There are many questions arising on this, perhaps, too little considered phenomenon. Knowledge is one of the most important characteristics that allows us to understand the surrounding environments, our needs and much...

The country with the most smartphone users is China. More than 950 million people use smartphones in China. This means that the Chinese market is larger than that of India, the US, and Indonesia combined. After China, in second place in the world is India. Smartphone users in India amount...