CEO Insider

Local online marketing basically consists of all the marketing efforts you make that are designed to draw local traffic to your website specifically. In other words, this marketing type helps you reach your local audience. The truth is that many people prefer shopping locally when they can. According to statistics...

It is estimated that 70% - 90% of the new products that come on the market each year fail to produce profits. When profits are not there, the product does not have a reason to exist. The numbers speak for themselves, and the percentage of products that fail is literally...

An interview may start with how well you handle your current job and who you are in a few words. At some point, it will go to the less comfortable questions like ''Describe one of your greatest weaknesses.'' The answer to that needs to be based on certain pillars, which...

Everyone wants to occupy quick and efficient employees who produce the maximum result in the minimum amount of time. But is it really possible for someone to work very fast and still be good? Of course, but the question is whether these people are only the exception. Sometimes these people...

Last week I had one of the most fulfilling episodes of my consulting career: A two-day immersive workshop with a Fortune 500 insurer designed to stress-test their corporate strategy. While specifics are private, I'd like to share a few thoughts this experience inspired. Corporate strategy is commonly understood as the...

The question of where you see yourself in the next five years is a good sign that the company is looking seriously at you. But what should your answer be? To figure that out, you have to understand what is hidden behind this question, so let's see what this is...

For many people, the morning starts with coffee, soda, tea, or an energy drink. It’s an attempt to boost energy, mood, and alertness — to sharpen your mind for the day. You may feel like that caffeine buzz is boosting your brainpower. But there’s a downside.  Caffeine is not an...

Achieving more than what you expected in the first place is a blessing. However, while working hard is the key to success and quick promotion, some people tend to overdo it. Achieving better results from time to time is positive, but doing this daily will not prove beneficial in the...

More and more people are often turning to campuses to gain basic skills of what they want to learn in quick and broad training. Training is being held for everyone from small kids to grown adults, and each time there are some basic principles it has to obey. Organizing the...

At a party in rural Virginia, I listened as three military retirees carried on about the horrors of government and taxes, never stopping to think that every penny they earned came from government taxes. What is dumbing so many people down? This could be the question of our age, to...